DMJX 75 YEAR ANNIVERSARY


Date: SEPTEMBER 2018
Client: Comissioned by Enigma – the Danish museum of post and telecommunication for DMJX (the Danish school of Media and Journalism)
Enigma
DMJX

Credits:
Photography by Brian Buchard
Brian Buchard
Text by Emilie Oksholt
Emilie Oksholt
We were invited by ENIGMA – the Danish Museum of Post and Telecommunication – to create the visual identity and exhibition design for DMJX’s 75th anniversary. DMJX (the Danish school of Media and Journalism) was the first school to educate news and photo journalists and holds a prominent position in Danish media and communication history.

Transmission is the underlying concept behind the logo, where the design bears visual references to telegraph signals and radio waves as well as early photography. With its intersecting lines, curves and shapes, the logo seems to change perspective depending on who is looking, as a reminder of the ever-changing perspectives in journalism and media. The logotype is assembled from classic and modern sans serif fonts, to also touch upon the history of typography, as an important player in the media landscape.

The design of the exhibition modules is centered around shapes that derive from the exhibition logo and bare reference to concepts like communication, media vs message, perspective and transmission – all related to the subjects of media and communication.











We were invited by ENIGMA – the Danish Museum of Post and Telecommunication – to create the visual identity and exhibition design for DMJX’s 75th anniversary. DMJX (the Danish school of Media and Journalism) was the first school to educate news and photo journalists and holds a prominent position in Danish media and communication history.

Transmission is the underlying concept behind the logo, where the design bears visual references to telegraph signals and radio waves as well as early photography. With its intersecting lines, curves and shapes, the logo seems to change perspective depending on who is looking, as a reminder of the ever-changing perspectives in journalism and media. The logotype is assembled from classic and modern sans serif fonts, to also touch upon the history of typography, as an important player in the media landscape.

The design of the exhibition modules is centered around shapes that derive from the exhibition logo and bare reference to concepts like communication, media vs message, perspective and transmission – all related to the subjects of media and communication.