REALDANIA PERSONA


Date: February 2016
Client: Realdania
Persona development: Primetime
Wood turning: Høsten Trædrejeri
Painting: Jody Barton
Photos: Helle Sandager
Character design for Realdania: Each character symbolizes a ’persona’ that represents a group of people who are a part of Realdania’s target audience. The set of characters functions as an internal tool for the organisation to familiarize with these different groups of people, and understand their relation to the organisation.











Character design for Realdania: Each character symbolizes a ’persona’ that represents a group of people who are a part of Realdania’s target audience. The set of characters functions as an internal tool for the organisation to familiarize with these different groups of people, and understand their relation to the organisation.