The Apple logo, synonymous with the brand's aesthetic, is usually kept very pure and clean. For this project we were invited, alongside other select artists and designers, to turn tradition on its head and do the opposite; design our own free interpretations of the iconic logo. The objective was to create a collection of original, diverse, beautifully crafted versions of the logo, that were used as a part of Apple's special keynote event in October 2018, showcasing new updates for Apple's products.