The fashion brand Mira Mikati was established in 2015 by London-based Lebanese designer Mira Mikati. Her designs are playful, colourful and full of detail. In creating this identity for her, we wanted to design something that felt fun and effortless, yet still had a distinct and sophisticated touch. Our design solution was a bold colourful M set against her minimalistic black logotype, and design assets included hang tags, neck labels, stationery, packaging and lots more. 

For this project we collaborated with design and brand consultant Sarah Gottlieb from Form Up North, who helped us shape the brand concept for the new visual identity as well as manage the production process and sourcing the best materials for bags, labels, tags etc.